Thursday, August 20, 2009

VCSvideo helps launch
National Children’s Health Study

A ground-breaking National Children’s Health Study is now being promoted in the Philadelphia area through cable television and in-theatre advertising with the help of commercials edited locally by VCSvideo of Mount Laurel, NJ. The promotional spots are seeking volunteers for the study which will examine the effects of environment on the health and development of more than 100,000 children across the United States, following them from before birth through age 21.

The Children's Hospital of Philadelphia (CHOP) has been selected as one of the Study's Vanguard Centers, and is inviting eligible women and their families living in Montgomery County, PA to participate in the study. Researchers hope to learn more about the causes of a variety of health conditions, including asthma, obesity, diabetes, injuries, and pregnancy-related problems, as well as behavioral, learning, and mental health disorders.

For production of the promotional spot, VCSvideo acquired and recorded the narration talent, created on-screen graphics, customized the spot for local use, and purchased the cable and theatre media time.

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